SEO- the craft initiated to enhance website visibility ~ kre8iveminds

SEO (Search Engine Optimization) is a twenty first century concept that was developed to feed a company’s website to highest order in search engines. The mushroom growth of companies delivering same services has widened the prospect of competition. The means varied but intention remained constant. The internet is the gift of the Gab, of course, then if we keep faith in superpowers. Technological advancement has not only made the world a better place to live in but also a competitive field for making one’s presence felt.

Twenty first century is the diffused platform of both the virtual as well as the real world. Indeed it is! The reality sparked the virtual aspect of modernity in creating dominance that took the world by a wave! The companies across the world felt this influence striking their spine thereby making them take measures to avoid high intensity risks. SEO thus, came into prominence giving the companies an edge over others in organic search. The trend of crushing competitors has gotten a new dimension since then!

India has always been a country where revolutions got the biggest boom. Well, history suggests so! Technological Boom (perhaps caused the biggest impact after the Big Bang, if not directly, then, of course indirectly) also had its tentacles of prosperity spread in this part of the world creating a techno savvy mindset among the residents. The urge was to make the world a better place to live in and what else other than modernization add to achieve the stake?

It was fine till then, but soon intelligence took dominance and manipulation raised its venomous skull thereby infusing the very seed of corruption! The scenario soon changed drastically, as every companies operating in market wanted to reach the highest meter of popularity in search lists. It was then when SEO modification became unethical and manipulative. The situation went out of hand and US government along with Google initiated means in preventing the unethical practice that was prevalent then. Once again, it was the human race that misused the boon of scientific invention to turn it into a harmful curse.

A company’s website remains in the top spot in search engines, of those that are high ranked or are most viewed. SEO is the process of affecting the visibility of websites in varied search engines. SEO targets different people of varied preferences. The search may vary from ‘image search’ to ‘video search’, but the principle abiding it firmly stands on the very core. The experts dealing with this service are specialized craftsman trained as well as educated in formulating codes that produces the finest results. HTML provides for the framework upon which mixing and matching finds its base.

Digital marketing is the new domain of business strategy finding its prominence in modern day world. As, internet marketing, SEO determines how different search engines work, what exactly people search for. Often a website is optimized by editing its content, and techniques are initiated which helps in recognizing key words for the best search results. Promoting a website in increasing the number of backlinks or inbound link is also one of the popular tactics the SEO developers involve in.

The logic is simple. If you want to be in competition make your presence felt. However it is always advised in delivering quality services so that the outcome always catches up the top graph. Firms operating in local market cannot for obvious reasons reach to the maximum extent of potential customers as the firms of national & international dominance does! Thus, it becomes necessary for them to go for SEO. Proper utilization is not a crime but a necessity. However, overdose of it plagues its very base. The responsibility lies in the hands of those who know the necessity of optimization.

If a close analysis is done, it would clearly highlight the stand in matters concerning SEO services in India to top notch companies across the world. The mushroom growth of outsourcing firms providing SEO services may have grown in numbers, but the quality has not got diluted. The success of firms still operating in market lies in their quality service they provide for helping their client in expanding their business.